Jessica Rosenkrantz / Nervous Lab

Nervous System is a generative design studio that works at the intersection of science, art, and technology.
We create using a novel process that employs computer simulation to generate designs and digital fabrication to realize products. Drawing inspiration from natural phenomena, we write computer programs based on processes and patterns found in nature and use those programs to create unique and affordable art, jewelry, and housewares.
Founded in 2007 by Jessica Rosenkrantz and Jesse Louis-Rosenberg, Nervous System has pioneered the application of new technologies in design, including generative systems, 3D printing, and webGL. Nervous System releases online design applications that enable customers to co-create products in an effort to make design more accessible. These tools allow for endless design variation and customization.
Nervous System’s designs have been featured in a wide range of publications, including WIRED, the New York Times, the Guardian, Metropolis, and Forbes. Jesse and Jessica have given talks on their generative design process in many forums, including MIT, Harvard, SIGGRAPH, and the Eyeo Festival. Their work is a part of the permanent collection of museums including the Museum of Modern Art, the Cooper-Hewitt, Smithsonian Design Museum, and the Museum of Fine Arts, Boston.
Their studio is located in Somerville, Massachusetts.

Laplacian Zoetrope
3D printed ABS, acrylic, MDF, electronics, LEDs

Branching forms emerge as the zoetrope spins illustrating dendritic solidification, a process where crystals grow in a supercooled environment.